Inkampani iseti yoyilo, imveliso, ukuthengisa njengenye yamashishini. Iimveliso eziphambili zezi: izixhobo zefenitshala, idrowa yokutshixa, iifatshala zeofisi. Ifumaneka kwindawo engaphaya kwePearl River Delta, ikwi "dolophu yeHardware". Ukugubungela indawo emalunga neemitha ezingama-3000, iimveliso zibonakaliswa ngumgangatho ophezulu kunye nexabiso eliphantsi, kwaye bathandwa ngabathengi ekhaya nakwamanye amazwe. Inkampani inezixhobo zemveliso ezintsonkothileyo, abasebenzi abanamava, abasebenzi abanoxanduva kunye nemveliso ecocekileyo, Ulawulo olwenziwe ngabantu, isimo sengqondo somsebenzi ongqongqo, kunye neemveliso ezisebenzayo, ke inegama elilungileyo kwintengiso. Ukusukela oko yasekwa, inkampani iye yanyusa utyalo-mali lwayo kubuchwephesha kwaye izibophelele ekuphuhliseni iimveliso zobuchwephesha obuphezulu. Ukunamathela kwifilosofi yeshishini "yokunyaniseka kunye nokuthembeka, umthengi kuqala", inkampani ikhonza ngokunyanisekileyo abathengi. Ijolise kumgangatho yinkolelo yenkampani. Inkampani ithatha abasasazi njengamaqabane kunye nabathengi njengabahlobo, ithatha ukunyaniseka njengesiseko, iphucuka ngokuqhubekayo, kwaye uthatha ulwaneliseko lwabathengi njengenjongo.